Project Feedback

• Are you influencing the design of the jewellery? -Yes.
• Our business model can easily be replicated in other contexts.
• The main difficulty for craftsmen is to demonstrate the value of their crafts, but they are highly skilled and the work is authentic. 
• We should make the demographic/the clients understand why they should pay a premium. Make clients understand the value they are paying for. 
• Main challenge is marketing - How to tell the story honestly. Tell the story of the craftsmen. How many hours they spent on this work, how, why etc.
• Toursism - What is the market? Who is going to want these products?
• It is basically a trade of knowledge. We bring knowledge of tourism, marketing, finance etc. in exchange of crafts knowledge. It is a knowledge transfer!
• It is very important for us to prove that we will not take anything away from the craftsmen. 
• Synergy of culture. Synergy when bringing all parts of the business together.