Information Design

Information design is about communicating complex ideas. It was originally used to communicate to the masses quickly. An excellent example is the London Tubemap, which once understood, is easy to use to navigate through the complex underground. Or the signs outside toilets which easily communicates the male and female toilets. Information design is also used for accounting and finance, to present numbers effective and efficient. One example is the piechart, where information is easily presented. Visual communication design consists of photography, graphics, packaging, film, typography, magazines and web design. It is all about reaching out to people in the simplest way - to make people understand complex messages by only looking at a sign/chart/picture.