Project A Process

The project supports the student’s growth in developing strategic proposals driven by creative approach to industry. Students work in pairs where each student is both a client and design manager. The outcome of the project results in a strategy and visual identity for the student acting as a client, thus the nature of the design outcomes may vary depending on the direction of each student. The main aim of the project is to allow students to formulate a proposal that can be implemented through consultation with the client.


Group: Alexandra Haudemann-Andersen, Andrea Banovic & Maria Aaslund.
I am Andrea's Designer and Maria's Client. 

Andrea:

• What are the key components your teammate represents/offers?
• What is their current strategy?
• Where would this graduate sit within the local and global market?
• What other visual identities your teammate competing against?
• What are the USPs and how can they be made visible to employers after graduation?

Her key components are managament skills, leadership skills and marketing skills. She is also hardworking and social. Her current strategy is to graduate at RBS this summer, then have one gap year back home in Croatia to work. Then she is planning on taking a masters, and finally start working in her family business. She is going to take over her mothers business, which sells glasses in Croatia. is competing against other managers in the family business.  She's focusing on the local market. Her USP is  international experience and education with management and leadership skills.