The designer/Craftsman used to be a valued person in the community, due to the knowledge he possessed. The designer designed unique pieces from materials, and sold them to customers themselves. The industrial revolution brought about a major change in the way designers operated. It was now more about the process ,than on the object itself. Designers designed one product, and sent the sample to a factory, which reproduced hundreds of copies, and then sold them on to different businesses. The emphasis was now more on profit, than on the product design. Then the focus of the designers again shifted, from process to lifestyle. The post war years brought about the experiment of the individual. The designer was now a designer of lifestyles. The designer could offer products that would 'change' people's lives, with a promise of liberty and mobility.
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