Project A Process

The project supports the student’s growth in developing strategic proposals driven by creative approach to industry. Students work in pairs where each student is both a client and design manager. The outcome of the project results in a strategy and visual identity for the student acting as a client, thus the nature of the design outcomes may vary depending on the direction of each student. The main aim of the project is to allow students to formulate a proposal that can be implemented through consultation with the client.


Group: Alexandra Haudemann-Andersen, Andrea Banovic & Maria Aaslund.
I am Andrea's Designer and Maria's Client. 

Andrea:

• What are the key components your teammate represents/offers?
• What is their current strategy?
• Where would this graduate sit within the local and global market?
• What other visual identities your teammate competing against?
• What are the USPs and how can they be made visible to employers after graduation?

Her key components are managament skills, leadership skills and marketing skills. She is also hardworking and social. Her current strategy is to graduate at RBS this summer, then have one gap year back home in Croatia to work. Then she is planning on taking a masters, and finally start working in her family business. She is going to take over her mothers business, which sells glasses in Croatia. is competing against other managers in the family business.  She's focusing on the local market. Her USP is  international experience and education with management and leadership skills.

Object - Process - Lifestyle

The designer/Craftsman used to be a valued person in the community, due to the knowledge he possessed. The designer designed unique pieces from materials, and sold them to customers themselves. The industrial revolution brought about a major change in the way designers operated. It was now more about the process ,than on the object itself. Designers designed one product, and sent the sample to a factory, which reproduced hundreds of copies, and then sold them on to different businesses. The emphasis was now more on profit, than on the product design. Then the focus of the designers again shifted, from process to lifestyle. The post war years brought about the experiment of the individual. The designer was now a designer of lifestyles. The designer could offer products that would 'change' people's lives, with a promise of liberty and mobility.

London, Year 2411

• Global Cooling; There will be a much colder London. Longer winters, darker summers.
• More productive animals; Cows have 20 nipples in order to produce more milk. The chickens have 5 buts, so that they can produce more eggs.
• The majority of woman wear hijabs, and there are not many people with naturally blonde hair or blue eyes left.
• People do not marry, and monogamy is very unusual. It is just as normal to be with people of the same sex, as with people from the opposite sex. 
• Men can give birth, and have therefore developed breasts. 
• Ryanair has low-cost shuttles to the moon.
• Buildings are getting taller and taller - in order to fit in the massive amount of people in the city. 
• All people have inserted chips both in their wrist and in their ear. The chip in the wrist contains your "money", ID, Passport and all sorts of personal data, as well as a memory container (todays memory stick) and a contraception bit. The chip in your ear is you way of communicating with people all over the world, just state their name and you will be connected. 
• The new tube system, is in the air, due to too many complications with the underground. The underground has become shops. So that all shops are underground, and people live overground. 
• There is a cure for HIV, so protected sex is unusual. Woman and men who doesn't want to get pregnant only presses their contraception bit in their arm whenever they need to. And woman no longer have periods, nor hair on their bodies. 

Letter from the future 2025

Dear Me.
You are now 35 years old, sitting outside the cottage in Sandefjord, which you now own place. You just got married to Thomas and you have a beautiful daughter who's two years old. It's a sunny day, and you're drinking tea while listening to Dave Koz, and waiting for you mum to come on a weekend visit. Thomas is an artist, his paintings are well recognized and he is sort of weird guy. Not the guy you you are looking for at the moment. Your mother is happy and healthy, just turned 65 years, and has now got three dogs and a spanish lover. She now spends the winters in the South of France where she, with her spanish man Carlos, owns a vineyard. Now back to your current situation. After graduating at RBS you went to Stockholm to get your masters degree - as planned. After your masters you tried to fulfill your fathers wishes by working here and there for the big brokers and investment companies in Norway. You had long days, which seemed ever lasting, and you always longed for the weekends. After a couple of years you started feeling unmotivated and down. You didn't really have any interest in the job - except the paychecks that eventually turned into the BMW X6. Man, you wont believe how amazing this car is. So stop drooling over the current X6, it's nothing compared to the new 2018 edition. Be satisfied with the tube for a couple more years. You end up finding your own way in life, totally free, and totally happy. It will take some years, but you will get there. If I could give me some advice; Do things YOU love, don't aspire to be someone you are NOT, and have fun. Everything will work out eventually!   

Words of Wisdom

Post War Times: Norway

As soon as the WWII ended in 1945, the Norwegian people could finally let their shoulders down. The Germans left the country, the slaves at Grini where set free and the children could finally go back to school. I talked to my Grandmother who was 14 years old in 1945, and was privileged enough during the war to pay her way into a private school. Many of her friends where not as fortunate, and lost their place in school due to the German children filling up the schools. During the war the Norwegian people used secret signs in order to show belongingness to each other - one example was the paper clip they stuck to their jackets. There was always fear in the streets, there was no freedom of speech and people in general were afraid and unhappy. When the occupation of Nazi Germany ended on May 8, 1945, there was an enormous freedom feeling among the people. People stood together to welcome back the royal family, and again felt a strong feeling of belongingness. But big parts of Norway laid in ruins, with shut down factories, damaged railways and roads, and a big damage on agriculture. It was in the peoples interest to rebuild their country, and one man in particular has been credited with doing so, his name was Einar Gerhardsen. Gerhardsen was named the 'lands father', and he was Norway's prime minister for over 17 years, and he was the founder of the Norwegian Labour Party. He has been noted as the architect of the Norwegian welfare state, which came about after the WWII. There was allot of rationing after the war, when it came to food and cars. And damaged land, homes and fabrics had to be rebuilt. But people were enjoying the freedom and joy that was brought about by again being an independent kingdom.